Business... The traditional way
It's
your business... so
watch your step!
Going the traditional route...
OK, so you have an idea or a product and you want to start your business and
market your product or service the traditional way? Fine! If I can't convince
you to go the "Internet Marketing" route, I will certainly give you my best shot
to support so that you don't make a fatal mistake.
Hey, mistakes are neither good nor bad. They are just that, mistakes!
Everyone makes mistakes. They are a necessary evil, yet they're a sure sign that
the business owner is in action. Allot of people interpret mistakes as a sure
sign of failure. They are just too hard on themselves. Of course, I'm not
talking about you here... only those other business people right? (grin!). Some
of my best friends who have been very successful in business, and I'm talking
about people who are consistently making over $100,000 a month in their pocket,
have often said; "If you fail long enough in your
business, you're going to make allot of money".
New Page 2
Side Note
When would NOW be a good time for you to make your move
and to start your own online Business?
OK, so you want to get going fast and start your
Business right away? I knew I'd run into someone like me who is eager to get
going. Well, I have some great news for you. Less than 2 years ago, I didn't
have an online business. Today, I have developed several online business ideas,
one of which is selling other people's Software and eBooks with Resell Rights.
So, yes, you could own your own products to sell on your
very own website within a few hours from now as long as you are ready to step
out, to invest in your own Business.
Time to visit another site of mine
RIGHT HERE
Enjoy your visit there and see you when you come back here!
Peter Newell
The power of habit
You may know me.
I知 your constant
business companion.
I知 your greatest
helper; I知 your heaviest burden.
I will push you onward
or drag you down to failure.
I am at your command.
Half the tasks you do
might as well be turned over to me.
I知 able to do them
quickly, and I知 able to do them the same way every time if that痴 what you
want.
I知 easily managed,
all you致e got to do is be firm with me.
Show me exactly how
you want it done; after a few lessons I値l do it automatically.
I am the servant of
all great men and women; of course, servant of the failures as well.
I致e made all the
great individuals who have ever been great.
And I have made all
the failures as well.
But I work with all
the precision of a marvelous computer with the intelligence of a human being.
You may run me for
business profit, or you may run me to ruin; it makes no difference to me.
Take me. Be easy with
me and I will destroy your business.
Be firm with me and
I値l put the world at your feet.
Who am I?
I知 Habit!!
Fatal mistakes
It's when you make that fatal mistake (there are many such mistakes and
traps) in traditional business that you're a goner. My job is to spare you and
your business and help you prevent making these kind of mistakes. So let's see
what these mistakes look like shall we? But before we do however...
STOP - I want to share with you a very
funny and inspiring story on focus or more
like the absence of it. I got such a good laugh out of it I just had to share it
with you. Admittedly, this story did remind me of those times I seemed to be
living in a vicious circle. It also reminded me of my fianc馥 (grin). Read on
and see if you can read between the lines here. May this passage serve as your
first big warning as you move forward with your traditional business. Here
goes...
First
fatal mistake - The vicious
circle in business or busy-ness!
Not that I'm implying anything with this,
however, this does describe many of my days.
Recently, I was diagnosed with
A.A.A.D.D. -
Age Activated Attention Deficit Disorder.
This is how it manifests itself: I decided to
wash my car. As I start toward the garage, I notice that there is mail on the
hall table. I decide to go through the mail before I wash the car. I lay my car
keys down on the table, put the junk mail in the trash can under the table, and
notice that the trash can is full. So, I decide to put the bills back on the
table and take out the trash first but then I think, since I'm going to be near
the mailbox when I take out the trash anyway, I may as well pay the bills first.
I take my check book off the table, and see that there is only one check left.
My extra checks are in my desk in the study, so I go to my desk where I find the
can of Coke that I had been drinking.
I'm going to look for my checks, but first I need to push the Coke aside so that
I don't accidentally knock it over. I see that the Coke is getting warm, and I
decide I should put it in the refrigerator to keep it cold. As I head toward the
kitchen with the coke a vase of flowers on the counter catches my eye-- they
need to be watered. I set the Coke down on the counter, and I discover my
reading glasses that I've been searching for all morning.
I decide I better put them back on my desk, but first I'm going to water the
flowers. I set the glasses back down on the counter, fill a container with water
and suddenly I spot the TV remote.
Someone left it on the kitchen table. I realize that tonight when we go to watch
TV, we will be looking for the remote, but nobody will remember that it's on the
kitchen table. So I decide to put it back in the den where it belongs, but first
I'll water the flowers.
I splash some water on the flowers, but most of it spills on the floor. So, I
set the remote back down on the table, get some towels and wipe up the spill.
Then I head down the hall trying to remember what I was planning to do.
At the end of the day: the car isn't washed, the bills aren't paid, there is a
warm can of Coke sitting on the counter, the flowers aren't watered, there is
still only one check in my check book, I can't find the remote, I can't find my
glasses, and I don't remember what I did with the car keys.
Then when I try to figure out why nothing got
done today, I'm really baffled because I know I was busy all day long, and I'm
really tired. I realize this is a serious problem, and I'll try to get some help
for it, but first I'll check my e-mail.
Could you do me a favor, please?
Forward this message to everyone you know,
because I don't remember to whom it has been sent. Don't laugh - if this isn't
you yet, your day is coming! And if I have sent this to you before, well, now
you know why you're getting it again.
NOTE - I hope you got a good laugh out of
reading this short story. I know! Now you're wondering if I'm the one who wrote
it. I forget! (chuckle) Now, what were we talking about again? Hmm! (maybe this
story is really about me?) Oh yes, I was saying...
Second
fatal mistake -
Losing
your Commitment... to your business!
On Commitment
In
Michael Gerber's E-MYTH REVISITED, he explains that most business owners start
their business not because they are entrepreneurs; they do this because they
have an "entrepreneurial seizure."
But most don't understand or have the heart for what it takes in the long run,
so 40% fail in their first year. 80% fail in their first five
years and of the 20% that make it five years, 80% percent of THOSE
don't make it five years more.
That means when (one hundred) 100 small businesses start, only (four)
4 will be standing ten years later. That in spite of all the money and
effort it takes to get a traditional small business up and running. Doesn't it
stand to reason that when, in Network Marketing as an example, the cost to start
your own business is as low as $399 plus a little training time, that the
fall-out cycle might speed up?
Important Fact
- It's a little known fact that the Network Marketing business does not
have any higher fall-out rates than any other small business starters, it's
simply that the cost of entry is so low that the weeding out happens much
faster.
There is a silver lining. Gerber teaches, that these failure rates are not
necessary. The answer lies in training, building a reliable system to run the
business, and (finally) not recruiting anyone who is not truly motivated to work
toward a better life.
Third
fatal mistake
Business
owners "Think and
Grow Poor"
Some notes from the book "Think and Grow Rich" By Napoleon Hill
It is essential to get and
read this book.
-
Wishing will not bring riches. But desiring riches with a state of mind that
becomes an obsession, then planning definite ways and means to acquire riches,
and backing those plans with persistence which does not require failure, will
bring riches
-
There are two kinds of knowledge. One is general, the other is specialized.
General knowledge, no matter how great in quantity or variety it may be, is of
but little use in the accumulation of money. Most professors have but little
money. They specialize on teaching knowledge, but they do not specialize on
the organization, or the use of knowledge.
-
Specialized knowledge is among the most plentiful, and the cheapest forms of
service which may be had. If you doubt this, consult the payroll of any
university.
-
If
you are one of those who believe that hard work and honesty, alone, will bring
riches, perish the thought. It is not true. Riches, when they come in huge
quantities are never the result of hard work alone. Riches come, if they come
at all, in response to definite demands, based upon the application of
definite principles, and not by chance or luck.
-
No
follower of this philosophy can reasonably expect to accumulate a fortune
without experiencing "temporary defeat". When defeat comes, accept it as a
signal that your plans are not sound, rebuild those plans, and set sail once
more toward your coveted goal. If you give up before your goal has been
reached, you are a quitter. A Quitter never wins-and a winner never quits.
Lift this sentence out, write it on a piece of paper in letters an inch high,
and place it where you will see it every night before you go to sleep, and
every morning before you go to work.
THREE MAJOR REASONS FOR FAILURE
Procrastination: This is one of the most common causes of failure. Old
Man Procrastination stands within the shadow of every human being waiting his
opportunity to spoil one's chances of success. Most of us go through life as
failures, because we are waiting for the time to be right to start
doing something worthwhile. Do not wait. The time will never be just right.
Start where you stand and work with whatever tools you may have at your command,
and better tools will be found as you go along.
Lack of persistence: Most of us are good starters but poor finishers of
everything we begin. Moreover, people are prone to give up at the first signs
of defeat. There is no substitute for persistence. The person who makes
persistence his watch-word, discovers that Old Man Failure finally becomes
tired, and makes his departure. Failure cannot cope with persistence.
Lack of a well defined power of decision: Men who succeed reach
decisions promptly, and change them, if at all, very slowly. Men who fail to
reach decisions, if at all very slowly, and change them frequently, and
quickly. Indecision and procrastination are twin brothers. Where one is found,
the other may usually be found also. Kill off this pair before they completely
hog tie you to the treadmill of failure.
-
The majority of people who fail to accumulate money sufficient for their needs
are generally easily influenced by the opinions of others. They permit the
newspapers and the gossiping neighbors to do their thinking for them.
Opinions are the cheapest commodities on earth. Everyone has a flock of
opinions ready to be wished upon anyone who will accept them. If you are
influenced by opinions when you reach decisions, you will not succeed in any
undertaking, much less in that of transmuting your own desire into money. If
you are influenced by the opinions of others, you will have no desire of your
own.
-
Definiteness of decision always requires courage, sometimes very great
courage. The fifty six men who signed the Declaration of Independence staked
their lives on the decision to affix their signatures to that document. The
person who reaches a definite decision to procure the particular job, and make
life pay the price he asks, does not stake his life on that decision; he
stakes his economic freedom. Financial independence, riches, desirable
business and professional positions are not within reach of the person who
neglects or refuses to expect, plan and demand these things. The person who
desires riches in the same spirit that Samuel Adams desired freedom for the
colonies is sure to accumulate wealth.
-
The only break anyone can afford to rely upon is a self made break. These
come through the application of persistence. The starting point is
definiteness of purpose.
-
Examine the first 100 hundred people you meet, ask them what they want most in
life, and ninety eight of them will not be able to tell you. If you press
them for an answer, some will say-security; many will say-money; a few will
say happiness; others will say-fame, and power; and still others will
say-social recognition ease in living, ability to sing, dance or write; but
none of them will be able to define these terms, or give the slightest
indication of a plan by which they hope to attain these vaguely expressed
wishes. Riches do not respond to wishes. They respond only to definite
plans, backed by definite desires, through constant persistence.
-
Every person who wins in any undertaking must be willing to burn his ships and
cut all sources or retreat. Only by so doing can one be sure of maintaining
that state of mind known as burning desire to win, essential to success.
Every human being who reaches the age of understanding of the purpose of money
wishes for it. Wishing will not bring riches. But desiring riches with a
state of mind that becomes an obsession, then planning definite ways and means
to acquire riches, and backing those plans with persistence which does not
recognize failure, will bring riches.
SIX WAYS
TO TURN DESIRES INTO GOLD!
-
First fix in your mind the exact amount of money you desire. It is not
sufficient merely to say I want plenty of money. Be definite as to the
amount. (There is a psychological reason for definiteness which will be
described in a subsequent chapter.)
-
Determine exactly what you intend to give in return for the money you desire.
(There is no such reality as something for nothing.)
-
Establish a definite date when you intend to possess the money you desire.
-
Create a definite plan for carrying out your desire and begin at once, whether
you are ready or not, to put this plan into action.
-
Write out a clear concise statement of the amount of money you intend to
acquire, name the time limit for its acquisition, state what you intend to
give in return for the money, and describe clearly the plan through which you
intend to accumulate it.
-
Read your written statement aloud, twice daily, once just before retiring at
night, and once after arising in the morning. As you read- 'see and feel and
believe' yourself already in possession of the money.
New
power resource that provides over 143%
job
post quality response rate increase
The art of Job
Posting
I
wanted to be the first to let you know about a new Recruiting marketing book
that frankly is in a class by itself. You're probably using a job board to
showcase your open positions and attract the most place able candidates
possible. But did you ever think about all of your competitors who are trying to
grab them first?
Until now, there was no simple, concise easy-to-follow guide on turbo-charging
your job posts. But now I've just learned about the newly released Art of Job
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into the heart of compelling the top-notch candidates into proactively applying
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Have
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advertisements, if you only knew how to implement them with scarcely any effort
at all?
For
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Posting
Discover how to get your critical job posting to the forefront of your quality
candidate's vision and entice them to learn more.
You
probably are aware of the benefits posting your open positions to targeted
boards can provide. But think on the following...do you know how to make your
job positions appear irresistible to job seekers? You can now.
"The
Art of Job Posting" is written by Barbara Ling, who has appeared in Inc.
Magazine, The Wall Street Journal, Computerworld and others, as well as spoken
in front of dozens of recruiting audiences world-wide regarding search
techniques and little known strategies for tremendously effective recruiter
advertising, marketing and visibility on the Internet.
In
her new and powerful book Barbara reveals:
What
You MUST Do Before You Post Your Jobs (failing to do this will waste you hours of your
precious time) (Page 4)
Uncovering 20 Potential Hidden Perks
(candidates evaluate qualities other than salary in choosing a new job... learn here the best way to highlight them) (Page 5)
Compelling the Hiring Manager
To Spend More Time Revealing What's Really Needed (ever receive 2
line job reqs? This one tip will pay for the eBook hundreds of times over). (Page 9)
What
You MUST Never Do When Posting Your Jobs (do this, and you'll effectively see your response rate sink
to zero. Yet it's astonishing how often this deadly error is implemented). (Page 13)
Uncovering 237 Possible Action Words
For Your Job Title (no need to hunt around - they're right at your fingertips now!) (page 25)
And
that's only the beginning.
An
online recruiting trainer since 1997, and a pioneer in the Internet since 1988,
Barbara Ling has personally devised "Sherlock Holmes" type sleuthing techniques
and networking methods that have netted her customers tens of thousands of
dollars. And now she's condensed her most prized, secret, closely-held job
posting strategies into one book, The Art of Job Posting.
This
stuff is cutting-edge information - nowhere else will you find a resource that
gives you that critical edge for getting a superior rate of return from your
hard-earned job board money.
Do
you want to learn the secrets of getting the best candidates to see your job
posting first and respond to you before anyone else? Discover the step-by-step
methods for crafting the perfect pitch for your candidates? If so, click on the
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Barbara's books have been widely hailed by such respected publications as The
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Check it out! Plus as an added bonus she offers a complimentary copy of her job
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seekers how to access the hidden job market, but also offers you the ability to
profit from those people you cannot place. Not only that - deluxe version also
includes over 3,000 importable categorized links for recruiters (done so neatly,
you can have them at your fingertips forever, saving you countless hours of
research)!
CLICK HERE
Don't delay, Barbara's powerful information isn't going to stay "underground"
for long -- get the edge today and immediately begin to learn how to get your
money's worth and more from any job board that you choose!
Enjoy,
Peter Newell
Small-Business-Options.com
PS:
Barbara's products are known for their quality - her recruiting industry book is
the only resource to have won 5 stars from Inc. magazine when it was released...
and her national seminars won rave reviews for the ease of the material
presented. This is one book you'll be thankful for having in your Internet
recruiting library.
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